The Cloud Services Challenge and the Vital Role of FinOps in Financial Efficiency


In the current digital era, the adoption of cloud services has become an essential driver of business innovation and operational agility. However, this powerful technological advancement also presents a significant challenge: the potential to turn cloud services into a "blank check" for user companies, where costs can run rampant and surprise at the end of the month. This is where data centers play a critical role as strategic advisors, helping their clients navigate the complexities of the cloud efficiently and cost-effectively.

Managing cloud resources has become more than just a technical issue; it is now a crucial financial matter. This is where FinOps comes into play, the operational framework that embraces industry best practices to achieve financial efficiency in the cloud environment. In this article, we will explore how FinOps has become an indispensable ally for companies looking to maximize cloud services without incurring unnecessary expenses. We will discover how the collaboration between data centers and their clients, supported by the FinOps approach, is paving the way for smarter and more strategic financial management in the world of cloud technology, as well as what the future holds for FinOps and the role that artificial intelligence will play in its operation.

What is FinOps?

FinOps, short for "Financial DevOps" (Financial Development and Operations in Spanish), is an emerging discipline in the world of technology and business management. Its primary focus is on the financial management of cloud resources, efficiently combining technology, finance, and business strategy.

Unlike the traditional approach in the software development lifecycle, known as the "Waterfall" model, where development and operations departments often work in isolation, DevOps represents a philosophy that merges the stages of Development (Dev) and Operations (Ops). This combination seeks to offer a collaborative and simplified approach to software delivery. By leveraging technologies such as the cloud, Infrastructure as Code (IaC), containers, and others, development teams gain significant flexibility and agility. Developers now have the ability to quickly provision infrastructure resources at scale using scripts or automation tools, which can lead to unnecessary cloud expenses. This context has given rise to FinOps, a discipline that introduces a new approach to optimizing software delivery, focusing on cost efficiency and financial transparency.

At its core, FinOps aims to optimize business value in hybrid and multicloud environments. It does so by providing a solid framework for cost control, transparency, and informed decision-making regarding cloud expenses. Through the implementation of FinOps practices, organizations can achieve a crucial balance between deployment speed, spending, and operational efficiency.

In a world where cloud adoption continues to grow exponentially, FinOps has become an essential ally for companies looking to effectively manage their cloud investments, control costs, and ensure that every expense is aligned with strategic goals. Therefore, FinOps represents the convergence of technology and finance to optimize performance and profitability in the cloud era.

As a growing discipline and a cultural norm in cloud financial management, FinOps aims to optimize corporate value in hybrid and multicloud systems. It emphasizes the need for collaboration between IT, finance, and business teams to bring financial accountability to the cloud and manage the balance between speed, expenditure, and efficiency.  

In summary, interest in cloud computing remains high, but it has become evident that a change in IT financial management is needed due to the adoption of sophisticated multicloud architectures and the corresponding increase in costs. FinOps has become the preferred management discipline for companies looking to reduce costs while maximizing the returns on their cloud spending.

The Challenges of Cloud Management Due

Due to the increasing demand in the corporate technology world for cloud services, the prices of these services have inevitably risen.

The increase in demand and, therefore, in spending by companies can be observed through the following graph:


This increase in demand has led to an increase in operating costs for companies that heavily rely on cloud infrastructure to carry out their operations. As a result, organizations have encountered several challenges in managing their cloud resources.

 To clarify, an article fromCIO.COM reported that, according to the HashiCorp-Forrester report, 94% of the respondents are overspending on the cloud.

This situation poses a significant challenge in terms of profitability for companies using cloud services. To better understand this scenario, let's consider committed spend in the cloud, which is when an organization decides to commit to certain cloud resources for the long term, either for one or three years, in exchange for substantial discounts. In other words, it's like placing an advance order, and the cloud provider, by ensuring the commitment, rewards with significant discounts.

The challenge lies in determining to what extent organizations are leveraging this committed spending strategy. When a company successfully plans its cloud consumption and commits to long-term resources, it can obtain substantial discounts. However, to properly assess profitability, it is essential to understand how these committed expenses relate to the revenue generated by associated costs.

 The following graph shows estimated annualized committed cloud spending as a percentage of cost revenue:



To further validate, according to IBM, "Cloud costs are on the rise, affecting profit margins, revenues, and total cost of goods sold. As organizations grow, achieving efficiency becomes imperative.

In a recent report from the IBM Institute for Business Value, 79% of respondents indicated that their top digital strategies require advanced and comprehensive cloud capabilities. Many companies have shifted their focus toward a hybrid, multicloud approach to leverage the benefits of the cloud.

As a result, IBM has presented the following table that provides guidance on how to manage and handle the growing cloud costs, with FinOps taking a central place, especially in the long-term focus

 According to the above table, FinOps is crucial for companies, as CIOs face extremely challenging conditions due to the increase in cloud expenses and diminishing value, highlighting the limitations of a traditional strategy for managing finances and IT procurement. The cloud should focus on acquiring and using services by the hour or even by the second, rather than scheduling capital and budgets every three months. The business economics have already shifted by the time the IT finance team sits at the table. Financial oversight is an integral part of the company's economic decision-making in the new hybrid cloud environment. It is no longer effective for IT infrastructure, growth, and finance teams to operate in separate divisions.

As a result, "FinOps becomes essential as it establishes processes, culture, and new habits while providing complete visibility for all clouds. With FinOps, operational metrics and business outcomes come into play. It's about cost avoidance first and then optimization.

Not to mention, unfortunately, realizing the benefits of cloud adoption and making it a reality is more complex. To start, approximately one-third of cloud spending is lost on idle or underutilized resources, counteracting the financial benefits.

The Benefits of Adopting FinOps

Implementing a FinOps strategy in cloud infrastructure offers several significant advantages that go beyond efficiency and cost control. These benefits are intrinsically related to how an organization engages with its business and makes strategic financial decisions:

  • Monthly Cost Reduction: FinOps allows for reducing the monthly cost of an adopted system or solution by optimizing cloud spending.
  • Improved Cloud Service Efficiency: The FinOps strategy also contributes to improving the efficiency of services provided by the cloud provider, ensuring optimal performance.
  • Detailed Usage and Spending Insights: It provides a detailed view of cloud usage and spending, making it easier to create more accurate budgets and projections.
  • Prevention of Future Cost Increases: By staying aware of cost management and market trends, FinOps helps prevent potential future cost increases.
  • Accelerated Provisioning of Goods and Services: It streamlines the provisioning of goods and services, resulting in faster solution delivery.
  • Enhanced Financial Transparency and Security: FinOps enhances the organization's financial transparency and security by providing greater control over cloud costs.
  • Business Relationship: FinOps is not just about cost-cutting; it's about how an organization relates to its business. This strategy enables companies to effectively support their cloud operations and make sound financial decisions based on their business objectives. It's about optimizing cloud investment for faster and more profitable results.
  • Forecasting and Budgeting: FinOps includes solid forecasting and budgeting practices, allowing companies to plan their cloud investments more accurately. This translates into more informed and strategic decision-making as organizations know exactly how much they are investing and what results to expect.
  • Cost Allocation: The FinOps strategy addresses cost allocation, meaning costs can be effectively assigned to the areas or teams using cloud resources. This provides greater cost management transparency and allows for a fairer allocation of expenses.
  • Cloud Unit Economics: This is where the concept of Cloud Unit Economics comes into play. This metric quantifies how much of the cloud investment directly translates into revenue. In other words, it shows how cloud investment contributes to the organization's financial results. This means it's not just about cost reduction but about investing smarter and more data-driven.
  • Informed Investment: Ultimately, FinOps is about making informed investments. It means an organization can confidently say that it is migrating to the cloud more quickly and profitably, not just cutting costs but making strategic investments that drive growth and efficiency.

It's worth noting that, according to McKinsey & Company, companies using FinOps can reduce their cloud costs by 20-30%, which represents significant savings, especially given the current economic conditions. Without the right team, this transformation cannot be accomplished. A McKinsey & Company survey revealed that critical skill sets are often lacking in FinOps teams. Expertise in predictive analytics is essential for effective FinOps teams. With the use of these skills, they can forecast demand, calculate cloud unit economics, optimize resource usage, and influence organizational behavior change.

Fundamental Principles of FinOps The FinOps

The FinOps Foundation has established six guiding principles for FinOps practices.

These are as follows:

  1. Teams should collaborate in real-time to continuously innovate and increase productivity.
  2. The business value of cloud computing influences decisions.
  3. Everyone is responsible for their cloud usage.
  4. FinOps data should be timely and accessible.
  5. FinOps is managed by centralized personnel.
  6. Leverage the benefits of the cloud's variable cost approach.

Practical Implementation of FinOps

Companies use the FinOps lifecycle, consisting of three iterative phases, to efficiently monitor their cloud finances. These stages include:

  1. Inform: The initial phase of the FinOps lifecycle, which provides companies and teams with accessibility, allocation, comparison, financial management, and forecasting, is already in progress. During the Inform phase, companies gain access to their cloud utilization, allowing them to make data-driven decisions. Proper cloud cost allocation based on tags, budgets, or business mappings enables accurate accounting and feedback.
  2. Optimize: During this phase, companies begin to regularly assess their business goals, the metrics they are monitoring in relation to those goals, and the trends in those metrics. They evaluate alignment with business objectives based on efficiency, effectiveness, and spending. By managing their cloud finances collaboratively, the Optimize phase helps companies maximize the value of their cloud investments.
  3. Operate: To ensure that companies are achieving their business goals, the Operate phase involves continuous optimization and analysis of cloud usage. In this phase, companies leverage the cloud's variable cost structure to optimize their cloud expenses according to their needs.


According to the workload or department involved, companies may go through some or all phases of the FinOps lifecycle simultaneously. Iterative processes like the FinOps lifecycle should be continuously improved to make progress.

Furthermore, it's also crucial to note that the skills within FinOps teams are essential for achieving effective results, as depicted in the figure below.



The Current State of FinOps FinOps

Continues to be widely adopted by companies around the world, including the majority of the Fortune 50, enabling cross-functional teams to maximize the value of the cloud. FinOps teams are at the forefront when it comes to maximizing the return on investment in cloud services during times when global markets face challenges.

Additionally, it appears that independent workers are also investing significantly in FinOps, as illustrated in the relevant figure below.


Furthermore, it's important to note that the composition of FinOps teams goes beyond organizational maturity levels. From the perspective of cloud spending, the involvement of external consultants remains relatively consistent across all levels of annual expenditure. However, significant differences arise in the presence of dedicated contractors, which tends to be more noticeable at higher spending levels. This may suggest both a specific corporate structure and the need for increased investment in this area to effectively address the challenges associated with large-scale cloud costs.

In this context, it's crucial to recognize that various stakeholders play critical roles in the success of FinOps operations. In addition to the technical teams responsible for configuring cloud infrastructure, procurement departments are actively involved, playing a vital role in the efficient acquisition and management of cloud resources.

Equally important are the Product Owners, representing agile teams and acting as owners of initiatives. The FinOps philosophy emphasizes the importance of bringing all these key stakeholders together in effective collaboration. This entails not only interaction between technical and financial teams but also the incorporation of procurement teams and Product Owners, along with the active involvement of architects who can contribute to a comprehensive strategic vision. The synergy among these various departments and teams is essential for the success of FinOps practices and achieving efficient cloud cost management in the current era.

Now, as we delve deeper into cloud financial management, a key concept emerges: Cloud Unit Economics. This term refers to the ability to break down and quantify how much of the revenue generated by a specific operation corresponds to cloud-related costs. In other words, it allows identifying how much of the cloud investment directly translates into revenue, which is fundamental for assessing the profitability of cloud operations in relation to spending commitments. This detailed analysis provides an accurate view of how cloud investments contribute to the organization's financial results and enables more informed and strategic decision-making in cloud cost management.

However, despite the critical importance of Cloud Unit Economics, a report by McKinsey & Company presents a significant challenge: "only 15 percent of companies have a sufficient understanding of Cloud Unit Economics," as shown in the figure below:Illustration 7 Only 15 percent of companies have a sufficient understanding of Cloud Unit Economics.